One reason Lincoln Crowne and Company Pty. Limited follows closely the example set by their founder and lead executive, Nick Assef, is because it works. They like to engage in negotiations using strategies and tactics that are based on "game theory." By doing so, there is generally greater flexibility and innovation, which means the results are good for everyone involved, which is the very definition of a “win-win.” That ambition was pretty much fulfilled, since the firm is not one of the most prominent firms anywhere. While they specialize in the Australian and South East Asian markets, they negotiate deals all over the world.
Lincoln Crowne and Company was founded by Nick Assef many years ago, for the purpose of creating one of the best business and investment advisory businesses in the world. Everyone at the firm realizes that their clients choose Lincoln Crowne to get a lot more than the basic services they can get elsewhere. Each one has a specific outcome in mind and they want the firm’s professional team to get them there. They craft solutions that maximize shareholder value and keep their client’s business growing.